About Us

Welcome to Twelve of Hearts! Wow, thanks for being here! I'm absolutely thrilled you found us.

Somewhere between the endless new arrivals, the algorithm, and everyone telling us what we need in our closets, it's gotten a little harder to figure out what we actually like. That's what Twelve of Hearts is here for. We want to help you tune out the noise, trust your own taste, and have a lot more fun getting dressed.

Here, nothing makes it into the shop by accident. We release a new collection each season, carefully choosing pieces that feel special, are well-made, and have a little personality. We curate items we genuinely love, trendy or not, with the hope that you'll find something that feels like you, too.

"Wear your heart on your sleeve" isn't just our tagline, it's kind of the whole point of our name. Twelve Of Hearts is about dressing honestly. Wearing what you actually love, and not what you think you're supposed to wear. Your closet, worn on your sleeve, (quite literally, I might add).

Meet Our Founder ♡

If you're new here, hi, I'm Shaylynn, the founder and owner of Twelve Of Hearts. I'm so glad you're joining The Love Club! I'm the face behind the brand, the one choosing these clothes, writing this website, and occasionally asking myself why I thought running a clothing company was a reasonable thing to do in the first place. 

The answer goes back to when I was a little girl, playing fashion show with my friends and figuring out who I was through what I wore. That never really stopped. Now I get to help you do the same: tune out the noise and get back to what you actually like.

Welcome to the Love Club!

You're officially part of the Love Club, and we're pretty happy about it. Around here, we love a good outfit, a little experimentation, and seeing how you make a piece your own. Seriously, that's half the fun of running a boutique!

Found something you love? We want to see how you wear it! Join the Love Club by tagging us, @twelveofheartsboutique and using the hashtag #twelveofhearts on Instagram. Your take on an outfit might be just the inspiration someone else needs to try something new. Plus, you have a chance to be featured on our page, + we love reposting your outfits.

So, make yourself at home! And remember, dress like you, not like the algorithm! We'll see you around.